An Outsourced cmo you can trust

10 Years Of Business Expertise - Applied to Your
Biggest Problems

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Work featured in:

Product HuntNew YorkEntrepreneurMarketWatchFast Company

10 years of doing the work

What I Bring to The Table

GTM Engineering

Positioning, offers, messaging, funnels, and launch strategy built around what customers actually buy. Informed by 10 years of marketing experience and multiple six-figure product launches.

Conversion & Digital Experiences

Websites, landing pages, and customer journeys engineered to turn attention into action. Built on experience creating 200+ websites across B2B and B2C markets.

Customer Acquisition

SEO, paid media, email, content, and lead generation deployed around the channels that make sense for your business. Experience contributing to $20M+ in attributable revenue.

AI & Business Systems

Practical AI, automation, CRM, and internal systems designed to give small teams more leverage. Built around real business workflows - not AI for AI's sake.

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Jason Hanson

Client Perspective

“Matt is a great asset to my company, a fantastic copywriter, and has an unbelievable passion for what he does.”

Jason Hanson

Founder, Spy Briefing

Former CIA Officer NYT Bestselling Author Shark Tank
View Spy Briefing →

From Problem to Progress

01

Diagnose & Position

Understand the business, market, customers, and competition to identify what actually needs to change.

02

Build the Strategy

Turn those insights into the positioning, messaging, creative direction, and growth plan that will guide execution.

03

Execute & Implement

Build and deploy the campaigns, experiences, systems, and assets needed to put the strategy into motion.

04

Optimize & Scale

Measure what works, solve new bottlenecks, and continuously refine the strategy as the business grows.

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projects & partnerships

A Few Things I’ve Had a Hand In

TurboSites project preview

Project

Bootstrapped Agency → Exit

This was my first successful business - called TurboSites - where I provided SEO & web development to HVAC, cleaning, paving, pest control and related companies. I sold the client base to a holdings company in 2023. At its peak, I managed 6 employees & over 20 different clients across Massachusetts and Rhode Island.

Testimonial

Helping Art Find Its Audience

I worked with artist Charles Gitnick on overall strategy and web design to help expand the reach of his work. The focus was on reaching more patrons, better showcasing and selling his pieces, and bringing greater awareness to his mixed-media artwork incorporating replica firearms to explore gun violence and other social issues.

StubMed project preview

Project

Making Medical Equipment More Accessible

I was brought on to help StubMed with go-to-market strategy and new hospital acquisition for its lower-cost medical equipment. My work has included identifying and reaching hospital decision-makers, visiting hospitals directly to pitch the offer, and helping expand beyond togas into products like bone needles and other devices.

Irrational Optimism retreat
▶

COMMUNITY & BRAND

Designing for Community Growth

I was introduced to Irrational Optimism through a shared network of marketers and entrepreneurs, eventually joining the community myself and attending one of its retreats in Hawaii. That relationship grew into an opportunity to help the community grow through web and brand design, supporting its mission of bringing ambitious, like-minded people together and creating genuine connections.

BaronSteal project preview

Project

Building Information Infrastructure for Gamers

BaronSteal is a League of Legends news & data platform built around what players actually want. I’ve architected the site, content structure, tools, automations, and live integrations while using market research and community feedback to guide what gets built next. In under a year, it has grown to roughly 10K monthly visitors.

The Vintage Reseller project preview

Project

Building an Accessible Reselling Business

The Vintage Reseller was an education startup I helped build alongside experienced information marketers, including a co-founder of Sneaker Knockerz - one of the original large sneaker reselling communities. Our goal was to make clothing resale an accessible way for everyday people to earn extra income. I handled web design, marketing strategy, automation, and technical infrastructure.

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You've Got Some Questions

I've spent years solving problems across positioning, creative, conversion, lead generation, and growth. Let’s talk about yours.

⭐⭐⭐⭐⭐ $20M+ in attributable revenue across multiple industries

Do I need a certain revenue level to work with you? ▼
I work with entrepreneurs who have already validated their business with real sales - typically a few thousand dollars. You don't need to be at a specific revenue level, but it should be obvious that you care deeply about the potential impact of your business.
How long does the process take? ▼
We prioritize speed, but we sweat the details. On average, the main deliverables - positioning, website, and content strategy - take less than a week. More complex foundational assets may take longer.
How is this different from hiring an agency? ▼
Most agencies and freelancers execute tactics based on what you tell them to do. I work more like an outsourced CMO - bringing senior-level strategy, identifying the bottlenecks holding the business back, and helping solve them across marketing, creative, systems, and growth.
What if I'm not happy with the work? ▼
I don't charge for revisions to the work we produce together. If a website structure needs to change, copy needs another pass, or an email needs an update, we'll work through it.
What does your team look like? ▼
I've worked with the same small team for more than half a decade. Combined, we bring decades of experience while keeping the engagement small enough that you receive a high level of support and attention.
I want to refer someone to you! ▼
Email me or message me through one of the social links on this site. If the referral becomes a project, I'll pay you 20% of the total project value.
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Learn (For Free) How to Build a B2B Website That Generates Qualified Leads

Everything I Know About Building B2B Websites

B2B Web Mastery is an 80+ page guide built from the systems, frameworks, and lessons I've developed over nearly a decade of marketing and while building and scaling my own agencies.Inside, you'll learn how to:• Research your market and understand what actually motivates your buyers.
• Build stronger offers and messaging that give prospects a reason to choose you.
• Structure and write B2B websites around conversion rather than aesthetics alone.
• Use design, video, SEO, email, and content to turn more traffic into opportunities.
• Use AI and automation to dramatically reduce the work involved in research, copy, content, and optimization.You'll also get the templates, scripts, and internal documentation I've used in my own businesses.

Why Am I Giving It Away?

Simple: this is my proof of competence.If you go through B2B Web Mastery, you'll see how I think about positioning, websites, copy, conversion, SEO, and growth - and you'll have everything you need to start applying it yourself.If you decide you'd rather have help implementing it, you'll know who to call.No paywall. No stripped-down "free version."The whole thing is yours.